We Didn't Start a Drink Company. We Solved a Problem.

Kolton Green and Cameron Kopp have been friends since their first year at the University of Georgia. Different in almost every way (Kolton quiet, analytical, obsessed with output; Cameron outgoing, relationship-first, the kind of person who turns strangers into friends by the end of a conversation) but aligned on one thing: neither of them was willing to waste a day.

It was Memorial Day weekend in Hilton Head that changed everything. A packed weekend of activity, energy, and honestly, a few drinks. The kind of weekend you want more of, not less. But the morning after told a different story. Sitting there feeling like the day was already lost before it started, the question hit both of them at the same time: why hasn't anyone actually solved this?

Rehydration alone wasn't the answer. They knew that. What the body actually needs after stress, whether that's a late night, an intense workout, or a brutal travel day, goes deeper than electrolytes. It needs cellular support. Antioxidant recovery. The kind of ingredients that work at the root, not the surface.

As business graduates who studied the gap between what people need and what the market offers, they recognized it immediately. As people who refused to accept that a good night had to cost them a good tomorrow, they got to work.

Kolton, who spends his professional life analyzing data and obsessing over what numbers actually mean, applied that same precision to the formula. Cameron, who has built his career on understanding people and what they actually need, made sure it would be something people actually wanted to drink.

TIDEPOOL is what happened when those two things met.

No wasted days. No compromises. Just recovery.

- Kolton & Cameron, Co-Founders of TIDEPOOL